GILLCO / BRAND GUIDELINES
One brand.
A brighter impression.
The essentials for keeping GillCo recognizable—from a website or work order to the next sign, shirt, or social post.
Download brand packOriginal PNG logos + digital palette + usage guide01 / THE MARK
Always unmistakably GillCo.
Our existing wordmark and sun rays carry the identity. Use the supplied files so every detail stays intact.
These are the original transparent PNGs currently available. SVG, EPS, embroidery files, and an approved print master are still needed for large-format production. Request original vector artwork rather than tracing or enlarging these files.
02 / COLOR
Grounded in navy.
Brightened by yellow.
GillCo Navy
Headlines, navigation, and dark surfaces.
- HEX
- #040643
- RGB
- 4, 6, 67
Sunshine Yellow
Primary actions and selective accents.
- HEX
- #FADB5E
- RGB
- 250, 219, 94
Warm Paper
Page backgrounds and quiet surfaces.
- HEX
- #FAF9F5
- RGB
- 250, 249, 245
White
Content cards and text on navy.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
HEX and RGB are our digital references. CMYK and Pantone matches have not been approved. Have the print provider create a physical proof for GillCo approval before production.
03 / TYPOGRAPHY
Clear words. A confident voice.
Montserrat
Regular 400 · Medium 500 · Semibold 600
Clean spaces.
Brighter days.
Brighter days.
Sentence case, generous spacing, and a lighter touch. Keep headings direct and easy to scan.
Montserrat
Regular 400 · Semibold 600 · Bold 700
A space that feels cared for makes all the difference.
Readable paragraphs, short labels, and clear actions.
Get Montserrat04 / USAGE
Small details. A consistent identity.
Do
- Use the supplied original artwork and preserve its proportions.
- Place the color logo on a quiet, light background and the white mark on navy.
- Leave clear space around the mark at least the height of its lowercase letters.
- Use navy text on yellow buttons and white text on navy surfaces.
- Use real GillCo photography and confirm permission before publication.
Avoid
- Do not stretch, rotate, redraw, or recolor the logo.
- Do not add shadows, outlines, gradients, or effects to the artwork.
- Do not place the logo over a busy photo or crop the sun rays.
- Do not use yellow for small text on white.
- Do not enlarge PNGs for large-format printing or claim they are vector files.
05 / VOICE & APPLICATION
Friendly. Local. Thoughtful.
Sound like a helpful neighbor.
Use plain language, explain the next step, and make people feel their space matters. Keep promises grounded in what the team can deliver.
“Tell us about your space. We'll help find the right approach.”
Avoid invented reviews, unsupported guarantees, and promises of availability before a schedule is confirmed.
One identity, across every screen.
The website gives the brand room to breathe. The operations workspace uses the same colors, type, and logo with compact layouts for daily work.
06 / BRANDING PARTNER
Made with
Ten 9 Digital.
Branding Partner
GillCo works with Ten 9 Digital as its branding, design, and web team — the studio behind this identity system. For custom vector artwork, embroidery digitizing, print approvals, or new marketing collateral, reach out to them directly.
Ten 9 Digital prepared the GillCo logo files supplied on this page. Original vector artwork, embroidery files, and print masters should be requested from them rather than traced or enlarged from these PNGs.
FOR OUR TEAM & CREATIVE PARTNERS
Make the next impression
a GillCo impression.
For print approvals, original artwork, or questions about using the GillCo identity, contact the GillCo team before production.
Call 662-341-1841